We leverage artificial intelligence for businesses.
The startup Smart Data Ltd. is a ten-person software company based in Reykjavik, developing a range of AI solutions for businesses. Among its clients today are Arctic Adventures, Bónus, Blue Car Rental, Brimborg, Elko, Nova, RARIK, and Skatturinn. The investors behind Smart Data are Founders Ventures, MGMT Ventures, Tennin, Icelandic Venture Studio, and Bright Ventures.
Our Story
Our story dates back to 2018 when Stefán Baxter, who has been working on leveraging artificial intelligence to improve business operations since 2011, founded Smart Data. Initially, the focus was on finding ways to unlock data — to open it up and make it accessible to the public.
In 2020, the company joined the Supernova business accelerator with one of the founder’s brainchildren, Quick Lookup. A strong team worked tirelessly on opening up data for the masses.
The projects "Knowledge Graph for Data Science and AI" and "Automated Standardization of Icelandic Proper Names" were funded by the Technology Development Fund and the Language and Technology Strategy in 2020 and 2021.
