Our Story
The story dates back to 2018 when Stefán Baxter, who has been working on leveraging artificial intelligence to improve business operations since 2011, founded Smart Data. Initially, the focus was on finding ways to unlock data — to open it up and make it accessible to the public.
In 2020, the company joined the Supernova business accelerator with one of the founder’s brainchildren, Quick Lookup. A dedicated team worked tirelessly to make data accessible for the masses.
The projects "Knowledge Graph for Data Science and AI" and "Automated Standardization of Icelandic Proper Names" received funding from the Technology Development Fund and the Language and Technology Strategy in 2020 and 2021.
Subsequently, the team was selected to participate in Inception, NVIDIA’s innovation program, where the first generation of Context Suite began to take shape.
The knowledge within Smart Data’s distributed team in the field of applied artificial intelligence is extensive, and the experience found here is unmatched in one place.
Current clients operate across various sectors of the business world, with projects being highly diverse. However, whether it's NOVA, RARIK, Iceland Hotels, Arctic Adventures, Bónus, or Brimborg, their common goal is the same — the correct application of artificial intelligence.
The Nerd Herd
We were born during the Pandemic, have always been distributed, and we know how to work that way.
Our Guiding Principles
To optimize results
we enrich data and artificial intelligence with business-related situational awareness.
To maximize value
We extract real-time automated operational recommendations from streaming data.
To ensure successful implementation
Context Suite is accessible, easy to understand, and informative.
Board members
Halldóra Guðlaug Steindórsdóttir
Independent board member
Þorsteinn Yngvi Guðmundsson
Independent board member
Grants,
Accelerators &
Investors
We are fortunate to have investors and support. These partners have paved the way for us, offering access to revolutionary technology, essential funding, and invaluable expertise.