Solutions

The Company

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Solutions

The Company

Contact Us

Solutions

The Company

Contact Us

About Us

Smart Data develops software that makes it easier for businesses to leverage artificial intelligence and data science to improve sales, service, and daily operations.

Our Story

The story dates back to 2018 when Stefán Baxter, who has been working on leveraging artificial intelligence to improve business operations since 2011, founded Smart Data. Initially, the focus was on finding ways to unlock data — to open it up and make it accessible to the public.

In 2020, the company joined the Supernova business accelerator with one of the founder’s brainchildren, Quick Lookup. A dedicated team worked tirelessly to make data accessible for the masses.

The projects "Knowledge Graph for Data Science and AI" and "Automated Standardization of Icelandic Proper Names" received funding from the Technology Development Fund and the Language and Technology Strategy in 2020 and 2021.

Subsequently, the team was selected to participate in Inception, NVIDIA’s innovation program, where the first generation of Context Suite began to take shape.

The knowledge within Smart Data’s distributed team in the field of applied artificial intelligence is extensive, and the experience found here is unmatched in one place.

Current clients operate across various sectors of the business world, with projects being highly diverse. However, whether it's NOVA, RARIK, Iceland Hotels, Arctic Adventures, Bónus, or Brimborg, their common goal is the same — the correct application of artificial intelligence.

The Nerd Herd

We were born during the Pandemic, have always been distributed, and we know how to work that way.

CEO

Stefán Baxter

CEO

Stefán Baxter

CEO

Stefán Baxter

CEO

Stefán Baxter

CEO

Stefán Baxter

CEO

Stefán Baxter

COO

Kristín B. Jónsdóttir

COO

Kristín B. Jónsdóttir

COO

Kristín B. Jónsdóttir

COO

Kristín B. Jónsdóttir

COO

Kristín B. Jónsdóttir

COO

Kristín B. Jónsdóttir

CDSO

Dr. Óli Páll Geirsson

CDSO

Dr. Óli Páll Geirsson

CDSO

Dr. Óli Páll Geirsson

CDSO

Dr. Óli Páll Geirsson

CDSO

Dr. Óli Páll Geirsson

CDSO

Dr. Óli Páll Geirsson

CMP

Ingi Freyr Atlason

CMP

Ingi Freyr Atlason

CMP

Ingi Freyr Atlason

CMP

Ingi Freyr Atlason

CMP

Ingi Freyr Atlason

CMP

Ingi Freyr Atlason

Software Development Team Leader

Alex Gnakadja 

Software Development Team Leader

Alex Gnakadja 

Software Development Team Leader

Alex Gnakadja 

Software Development Team Leader

Alex Gnakadja 

Software Development Team Leader

Alex Gnakadja 

Software Development Team Leader

Alex Gnakadja 

Chief Software Engineer

Ibrahim Adeniyi

Chief Software Engineer

Ibrahim Adeniyi

Chief Software Engineer

Ibrahim Adeniyi

Chief Software Engineer

Ibrahim Adeniyi

Chief Software Engineer

Ibrahim Adeniyi

Chief Software Engineer

Ibrahim Adeniyi

Software Engineer

Tolu Akande

Software Engineer

Tolu Akande

Software Engineer

Tolu Akande

Software Engineer

Tolu Akande

Software Engineer

Tolu Akande

Software Engineer

Tolu Akande

Software Engineer

Hamdy Ibrahim

Software Engineer

Hamdy Ibrahim

Software Engineer

Hamdy Ibrahim

Software Engineer

Hamdy Ibrahim

Software Engineer

Hamdy Ibrahim

Software Engineer

Hamdy Ibrahim

NLP Team Lead

Valdimar Á. Eggertsson 

NLP Team Lead

Valdimar Á. Eggertsson 

NLP Team Lead

Valdimar Á. Eggertsson 

NLP Team Lead

Valdimar Á. Eggertsson 

NLP Team Lead

Valdimar Á. Eggertsson 

NLP Team Lead

Valdimar Á. Eggertsson 

Data Engineer

Muhammad Yasir

Data Engineer

Muhammad Yasir

Data Engineer

Muhammad Yasir

Data Engineer

Muhammad Yasir

Data Engineer

Muhammad Yasir

Data Engineer

Muhammad Yasir

Chief Data Engineer

Alexander O'Donovan Jones

Chief Data Engineer

Alexander O'Donovan Jones

Chief Data Engineer

Alexander O'Donovan Jones

Chief Data Engineer

Alexander O'Donovan Jones

Chief Data Engineer

Alexander O'Donovan Jones

Chief Data Engineer

Alexander O'Donovan Jones

Data Science Specialist

Gunni Singh

Data Science Specialist

Gunni Singh

Data Science Specialist

Gunni Singh

Data Science Specialist

Gunni Singh

Data Science Specialist

Gunni Singh

Data Science Specialist

Gunni Singh

Assistant Data Engineer

Akshay Kumar

Assistant Data Engineer

Akshay Kumar

Assistant Data Engineer

Akshay Kumar

Assistant Data Engineer

Akshay Kumar

Assistant Data Engineer

Akshay Kumar

Assistant Data Engineer

Akshay Kumar

External Data Manager

Bjarni Þór Gíslason

External Data Manager

Bjarni Þór Gíslason

External Data Manager

Bjarni Þór Gíslason

External Data Manager

Bjarni Þór Gíslason

External Data Manager

Bjarni Þór Gíslason

External Data Manager

Bjarni Þór Gíslason

Our Guiding Principles

To maximise impact and profitability

we simplify the smart implementation of applied artificial intelligence.

we make AI adoption fast, easy & effective.

we make AI adoption fast, easy & effective.

To optimize results

we enrich data and artificial intelligence with business-related situational awareness.

To maximize value

We extract real-time automated operational recommendations from streaming data.

To ensure successful implementation

Context Suite is accessible, easy to understand, and informative.

Board members

Chairman of the Board

Kristján Ingi Mikaelsson

MGMT Ventures

Bala Kamallakharan

Bala Kamallakharan

Bala Kamallakharan

Bala Kamallakharan

Founders Ventures

Founders Ventures

Founders Ventures

Founders Ventures

Halldóra Guðlaug Steindórsdóttir

Independent board member

Linda Björk Ólafsdóttir

Linda Björk Ólafsdóttir

Linda Björk Ólafsdóttir

Linda Björk Ólafsdóttir

Tennin

Tennin

Tennin

Tennin

Þorsteinn Yngvi Guðmundsson

Independent board member

Grants,

Accelerators &

Investors

We are fortunate to have investors and support. These partners have paved the way for us, offering access to revolutionary technology, essential funding, and invaluable expertise.

Make artificial intelligence part of your toolkit

Request a meeting

We’ll get you up and running quickly - no matter how familiar you are with artificial intelligence.