We hosted our third Smartfest (Snjallvaka) in Reykjavík on Thursday, November 6th, 2025. A full house joined us as we explored the current landscape of AI, analyzed the state of play, and discussed what lies ahead. We also took the opportunity to offer a sneak peek under the hood of a new product we plan to launch early next spring.

When the formal agenda of Smartfest concluded, we invited our guests across the street to our office for continued discussions about Unlock and prioritizing operations through an AI First approach — and how today’s transformation resembles the second wave of electrification in manufacturing, which forever reshaped the modern world.

We hope our guests experienced Smartfest more as a thought-provoking event than a product showcase — and that everyone left with plenty to reflect on for their own workplaces. Smartfest has grown steadily in attendance over the years, which tells us two things: we are fortunate to have many friends, and AI is more relevant to our times than ever.

Check out the recording from Smartfest 2025