Gísli Kr. and his investment company, Bright Ventures, have joined the ownership group of the startup Smart Data. Other current backers of Smart Data include Tennin, MGMT Ventures, Founders Ventures, and Icelandic Venture Studio.

Smart Data is a ten-person software company headquartered in Reykjavik. The company develops solutions that enable workplaces to leverage artificial intelligence and data science to enhance sales, service, and daily operations. Smart Data’s flagship product is the artificial intelligence system Context Suite, a suite of software solutions that includes Support Intelligence, Demand Intelligence, and the smart assistant Mími.

Background in Sales

Since 2010, Gísli Kr. has been part of the executive teams of growth and startup companies atNorth, formerly Advania Data Centers, which builds and operates data centers in the Nordic countries, and the cloud technology company Greenqloud. Both companies have now been sold to foreign entities. Gísli has primarily handled sales and marketing, as well as product and business development, while also being responsible for finance and operations. For the past 15 years, Gísli has also worked as a consultant on technical infrastructure, business development, and marketing, in addition to serving on various boards of directors.

Valuable Expertise

“At Smart Data, it’s crucial for us that our investors bring valuable expertise to the table—knowledge that either needs to be strengthened or built from the ground up. Gísli Kr. is one of the few Icelandic experts in sales and marketing in information technology, with extensive experience in sales to large international enterprises,” says Stefán Baxter, CEO and co-founder of Smart Data.

Exciting Projects

“It is very important to me to support Icelandic innovation, and I am delighted to have the opportunity to participate in such an exciting project as Smart Data. Smart Data’s AI solutions have the potential to transform business operations, not just for the future, but immediately today. Stefán and his colleagues have created a powerful operational tool that businesses and institutions, regardless of size or location, can use to ensure their competitiveness and operational efficiency. I look forward to being part of this worthy journey,” says Gísli Kr. at Bright Ventures.