Dr. Óli Páll Geirsson Returns to Smart Data

Dr. Óli Páll Geirsson has been appointed the Chief Data Science Officer at Smart Data, a ten-person software company based in Reykjavik. Óli Páll has also returned to the ownership team of Smart Data, having been one of the company’s founders in 2020. Smart Data develops software solutions that enable businesses to leverage artificial intelligence and data science to boost sales, service, and daily operations. The company’s flagship product is the AI system Context Suite, and since its inception, it has been working on a variety of AI solutions.

Thrilled Founder

“We are truly over the moon to have Óli Páll back with us. Óli Páll is not only an experienced leader of data teams with an impressive career, but he is also a strategic expert in data science. He builds advanced statistical models and applies AI as naturally as drinking water, making him an invaluable addition to our team. In the early days of Smart Data, I’ve never kept our goal of expanding our exceptional AI team a secret. Óli Páll’s return is a testament to these company goals and marks the beginning of the next phase for Smart Data. We are aiming for great things with Context Suite, both here in Iceland and internationally,” says Stefán Baxter, CEO and co-founder of Smart Data.

An Easy Decision

“I couldn’t resist the temptation to rejoin Smart Data at this point, as I am already very familiar with both the company’s operations and solutions. I’ve been fortunate to lead the development of several data science teams in the industry over the past few years, helping to foster a data-driven culture at every organization. The goal has always been the same: to strengthen the organisation’s ability to make decisions using innovative analytics tools and solutions. This experience will certainly be valuable at Smart Data,” says Óli Páll.

A Data-Driven Career

Óli Páll most recently led the data science team at Lucinity, tasked with developing AI models and methods to help financial institutions make data-driven and effective decisions in the fight against money laundering. He previously worked as the Chief Data Officer for the City of Reykjavik’s service and innovation division, where he built and led the Data Services Office to support data-driven decision-making within the city and create value from its data. He also served on the executive team and the digital transformation management team at the city. Before that, Óli Páll was a data science expert at Landsbankinn. He holds a PhD in Statistics from the University of Iceland and a B.Sc. in Mathematics from the same institution. Alongside his previous roles, Óli Páll has worked as an adjunct professor in Statistics at the University of Iceland.

About Smart Data

Smart Data’s clients operate across various industries, including Arctic Adventures, Bónus, Iceland Hotels, Nova, RARIK, and Sýn. The projects Smart Data works on with these clients are equally diverse, but all share a common thread: the application of artificial intelligence.

Smart Data’s flagship product is the comprehensive AI system Context Suite, which includes services such as Support Intelligence, Demand Intelligence, and the smart assistant Mími. Context Suite is designed to enhance customer service and operational efficiency through intelligent automation.

• Smart Data's Support Intelligence enables businesses to enhance their customer service with artificial intelligence, analytics, and automated responses, which can be easily integrated into existing service systems.

• Smart Data's Demand Intelligence is designed to enrich a company's existing forecasting data with external factors that have a significant impact on the demand for products and services. The goal is to increase sales by uncovering hidden sales opportunities, improving inventory management, and thereby strengthening operations and reducing waste.

• Mími, the Smart Assistant, can engage in seamless communication with both staff and customers. Mími operates across documents and systems, serving as an electronic assistant unlike traditional waiting-room chatbots or simple chat interfaces.