DATA-DRIVEN CAR RENTAL

"Blue Car Rental has always focused on data and technology, and we strive to be leaders in the market when it comes to new ideas and technological innovations in customer service. We are extremely excited about our partnership with Smart Data because we believe that artificial intelligence will revolutionise the global travel industry and empower both service providers and users to enhance great experiences even further. This is especially true when it comes to travelers seeking tailored, cost-effective, and secure experiences on their journeys. We see this as an opportunity that can create a competitive advantage in a challenging world," says Magnús Þór Magnússon, Business Development Manager at Blue Car Rental.

SUCCESSFUL SMART ASSISTANTS

"Smart Data has for years been in close development partnerships with travel industry companies, using our artificial intelligence solutions to handle millions of inquiries annually. Support Intelligence is the term we use for this specific part of our solution suite, Context Suite. It has been so successful with our travel industry clients that over 60% of those customers now self-service through a smart assistant that understands and speaks their native language. This is a well-founded automation, and its application will determine the operational capability and viability of companies," says Stefán Baxter, CEO of Smart Data.

ABOUT BLUE CAR RENTAL

Blue Car Rental Ltd. is a leading travel company and one of the larger car rental services in the country, with approximately 100 employees and a turnover of 6.2 billion ISK in 2023. Since its founding fifteen years ago, the company has served nearly one million tourists. In addition to car rentals, the company also operates a full-service spray and service workshop.

ABOUT SMART DATA

Smart Data Ltd. is a ten-person software company based in Reykjavik, developing a wide range of artificial intelligence solutions for businesses. Among its current clients are Arctic Adventures, Bónus, Elko, Nova, RARIK, and the Tax Authority. The investors behind Smart Data include Founders Ventures, MGMT Ventures, Tennin, Icelandic Venture Studio, and Bright Ventures.